Year:

2008

Agency:

The New Group

Role:

In-House Designer – Established look and feel, Design, worked with Art Director for concepting

Summary:

This project was to create 3 concepts into banner ads that was used in a two-week benchmark campaign ran on the Google Content Network. The audience was aimed toward small business owners in the United States, and possibly Quickbooks users.

The purpose of the campaign was to run traffic through the site to obtain baseline metrics and KPI’s which will then be used as the basis for goal and budget requirements for the coming year.


Leave a Reply